Why Your Small Business Should Start a Blog

If you are a small business owner you might be wondering if having a blog would be beneficial or not. The answer is yes. Having a blog is very beneficial for a small business for many different reasons. A blog is a great way to drive traffic to your business’s website, find new customers for your business, and add value to your industry. Having a blog is also very beneficial for SEO, improving your website ranking in search results.

Here are some of the most important reasons why your small business should start a blog:

It helps generate shareable content.

Publishing content regularly on your blog will not only help your website in the eyes of Google, but it will generate more content to be shared on your social media platforms. You can also use it as content for email newsletters. Adding a small blurb of the blog post to let the readers know what will be covered and then including a link to it will help drive more traffic to your blog. If your readers like your content they will share it with their friends, family, and colleagues and this will help increase your brand awareness and establish your business as an expert.

It helps boost your search engine ranking.

Having a blog is a great way to boost your search engine ranking . By regularly publishing content to your blog, Google will identify it as an important website and it will help organically (unpaid) push your website up in the search results. It is best that you share a minimum of two blog posts a month. Keep in mind important keywords that are relevant to your business, and write content around those words and phrases. A good rule of thumb is to publish blog posts with about 1,000-1,500 words. These word count levels will tell Google that this is a credible webpage, and it will get ranked higher.

It helps to connect with your customers and clients.

Blogging is not only beneficial to your website’s SEO, it is also beneficial to connecting and building relationships with your customers. According to Medium, 77% of internet users read blogs. Your customers are already online reading and learning new information from blogs. If your business is a product based business, you should publish content focused on your products, how and where they were made, who can benefit from them, and how they are used. Blogs won’t necessarily lead to a sale, but it will make the reader more aware of your brand and products. Encouraging your readers to leave comments at the end of your blog posts will help build relationships between them and your business.

It helps build brand recognition.

By blogging regularly, you open the doors to having loyal readers following along post by post. If you are sharing valuable content that people want to read then you are going to attract the right type of readers that will one day turn into your customers or clients. According to AdPushUp, 94% of readers share blog posts because they think they are useful. You want to be blogging about content that your customers are going to be searching for whether it is a problem they have that your business can solve, or industry related news and tips that your customers will find helpful. When you are creating blog content for your business, you want to make sure you are staying true to your brand voice, tone, and mission. Make sure you consider your target audience when creating content.

It helps set you apart in your industry.

Writing blog content filled with important information about your business, products, services, or industry will set your business apart from the competition. By offering valuable blog posts on trending topics in your industry, you will become an expert in the eyes of your customer. You want to make sure you are only blogging about relevant issues and topics that are related to your business, and are what your customers need help with. Having a blog is a great way to build trust with your potential customers and it will set your business apart because you will become the “go-to” resource. This will help set your small business apart from the larger companies competing in your industry.

Blogs are beneficial to small business owners in any industry because they will help your website rank higher in search results, build connections with your customers, and help to set you apart in your industry. If you are a small business that needs help with setting up or writing content for your blog, contact us today at info@kapokmarketing.com or (727) 214-5844 to see how we can help.

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