Last week an article on Search Engine Journal stated traditional searches are down 50%! I did not see a source for this claim, but it wouldn’t surprise me if there was a significant decrease in traditional searches. Given that sort of decline, what does that say about SEO and its future?
Traditional search is working to maintain its control by adding social, geolocation, and other additions to increase relevancy. Google started including tweets in there search results, and now uses information from Google+. Likewise, Bing is integrating data from your Facebook account. Given that Yahoo has teamed up with Bing for advertising, it is reasonable to think they might get involved in some fashion as well.
Mobile devices are opening new search doors as well. Devices can report back a user’s current location, allowing local businesses to be prioritized for certain types of search. Users can use other mobile sites or download specialized apps, like the Amazon app to compare prices by simply scanning a product’s bar code. People can instantly get recommendations from friends on Facebook, Twitter, or other niche social networks.
These new tools offer customers new opportunites, but a smart local business will capitalize on them as well. Since traditional search is down, it makes sense to shift some traditional SEO marketing budget to social media, mobile and apps.