Gone are the days of mass-market advertising that appealed to homogenized tastes and offered few product choices. Companies now focus on the total customer experience. We not only want our customers/clients to be satisfied, but we also want them to be so satisfied that they always choose us over our competitors. This is when we […]
Customer acquisition, order fulfillment, and customer support are the most important pillars of most businesses’ humble beginnings. Then, things start to take off, often faster than expected, and everyone scrambles just to get the orders out and keep things moving with too many delays. Things that were once important, such as customer support and relationship […]