Too Long; Didn’t Read
We’ve got a more detailed explanation below, but we also know most people just want the cold hard numbers. To offer services that will work for our clients, we require every new client to commit to one of the following three choices:
- Spend at least $5,000 developing a one-time digital marketing strategy for your business. The strategy we develop is a deliverable PDF document that you’ll own. You can execute it yourself in-house, with another agency, or with us. We hope the strategy is so great that it’s obvious that you should choose us, but you are under no pressure to do so.
- Commit to spending a minimum of $5,000 per month on digital marketing for the next 12–36 months. This doesn’t mean you will pay us all of that money. You may spend some on advertising or other marketing services. Even though we request that you commit to a long-term marketing plan, you’re always free to cancel if you’re not satisfied. We only request that you settle any unpaid invoices for services rendered.
- Spend at least $15,000–$25,000 to design and develop a website for your business. 80% of small business websites will fall within that range. Some very complex website projects some can exceed $100,000. Depending on the project details, we normally divide the projects into three payments. You pay a certain percentage upfront and another percentage after you approve the mockup. The rest is due upon completion of the project but before the website goes live.
How Much Does Marketing Cost?
Various types of marketing require different periods of time to realize a return. Pricing for a small business website or other complex digital assets might require as long as 3–5 years. For branding campaigns, it might be 2–3 years, and for lead generation, it might be 3–12 months.
Given all the different components involved, we recommend carefully considering your options. Set your ideal marketing budget based on strategic research about your industry, your individual business goals, and your time horizon.
How Much Do Kapok Marketing Services Cost?
This doesn’t mean we get all of that money either. This includes money spent on advertising and money spent with other marketing vendors. The percentage and revenue ranges are just to illustrate clients who are best aligned to take advantage of our services.
In terms of our actual cost, we normally start with a monthly retainer of at least $5,000. We dedicate a small portion of that to keeping up with your business. You may allocate the rest to any of our monthly recurring services or other projects and consulting.
Beyond the initial retainer, almost all of our work is quoted and billed on a monthly or per-project basis. For your reference, we use hourly rates between $67 and $197 to build most of our quotes, depending on the personnel and other resources needed for each project.
What Should I Do If These Prices Are Too Expensive?
Send us an idea or topic for a blog post or podcast that might help your business. We won’t be able to provide personalized information, but hopefully, we can at least get you started or pointed in the right direction.
Business owners can also look for help by hiring an in-house employee or intern to help as much as possible. You can also hire freelancers to help with certain projects if you’re willing to take the lead on strategy and management.
Here are a few sites that might help you get started with some creative freelancers: Upwork, Fiverr and 99designs. Just keep in mind that all of the people on these sites work for themselves, and not the websites, so your results may vary on a project-by-project basis.
Ready to Get Started?
Let’s know a little bit more about your company and your marketing needs. We’ll get in touch with you as soon as possible. If you have a more urgent request you can also call us during our normal business hours at (727) 214-5844.