Instagram is one of the most popular social media platforms that has an average of 700 million monthly active users. It is a great platform to post content about your business, products, services, and industry related news. To get the most out of Instagram, it is very important to know how to fully and properly utilize all of its features.
Create a Business Profile
Instagram gives you the capability to create a business profile that is connected to your Facebook Page. This allows for users to contact you via e-mail, phone, and get directions to your business if applicable. Business profiles also offer insights on how well your posts are doing and for tracking your impressions and followers.
Publish Great Content
Instagram is an aesthetically appealing platform that displays your photos in a grid on your profile. It is crucial that you are posting high quality content, using consistent filters and colors when editing your photos, and steering clear of unnecessary content. All of your posts should be related to your business, products, and industry. Canva.com is a great online tool that you can use to create graphics for Instagram. It is free to use and it allows you to add text, illustrations, and more to your images.
Use Relevant Hashtags
Hashtags are a great addition to all of your posts because they will increase your posts’s exposure and engagement. Hashtags are a small but mighty tool and they need to be used effectively. It is important to use only 5 to 10 industry related hashtags, and stick to using keywords only. No one wants to see thirty hashtags or read sentence long hashtags. Hashtags are not only great for your posts, but they are great for finding new users to engage with.
Posting on a regular basis is important because it allows for your followers to know when to expect something from you. Remember to only post relevant content: quality over quantity. This will keep your profile relevant because it will allow for other users to engage with your content, and position your Instagram profile on the Explore page.
Engage With Other Users
Now that you are on Instagram and you’re posting great content, it is important for your business to engage with other users to gain likes, exposure and followers. As previously mentioned, a great way to engage with users is through industry related hashtags. It is important to like other users photos, comment with well thought out comments, and follow users. It is also important to know who your target market is on Instagram and where to find them.
Watch Your Engagement Grow
Now that your business is implementing all of these important tasks, you can watch your engagement grow. Remember to always post great content on a regular basis. Never use following apps, and don’t buy your followers or your likes. This will not be beneficial to your business because your followers will not be organic and it won’t benefit your business.
If you are feeling stuck with using Instagram, or any other social media platform for your small business, feel free to contact us at (727) 214-5844 or by e-mail at firstname.lastname@example.org to find out more about our social media management services.