As the New Year begins it’s a great time to reflect on how your business did in 2018. It’s also a perfect time to think about your goals for 2019. Do you have your goals set? Do you have a strategy and plan to achieve them?
If you don’t have goals, you need to figure that out first. Think about what digital marketing things you want to do in 2019. Once you have specific and actionable goals, you can get started.
Try New Digital Marketing Techniques
When setting your goals, don’t be afraid of new tactics that you’ve never tried before. The New Year is the perfect time to give something totally new a try.
Even if you have no idea how to get started with a certain marketing idea, make it your goal to give it a try in 2019. If you’re not sure where to get started, do some research on Google or look for fellow business owners who are already doing what you want to do.
If you are low on time and have room to spare in your marketing budget, you can always hire another employee or a marketing agency to help you out as well. Sometimes an extra set of eyes and ears is all you need to achieve your goals and bring your marketing efforts to the next level. That person might even already be on your staff too!
Not sure what digital marketing techniques to give a try? Here are some of the top things we’d recommend giving a try if you already haven’t:
- Videos on YouTube, Facebook and Instagram
- Email Marketing to Your Existing Customers
- Online Ads with Google or Facebook
- Content Marketing with a Blog
Get Started Soon
One of the most important things with goals for 2019 is to get started early in the year. The sooner you get started, the more time you have to execute on the actions required to meet your goals.
Often, when business owners wait to get started on their goals, they run into trouble. They end up getting sidetracked and stuck in old routines from the previous year. Avoid this by getting started soon, and get your new plan going.
Don’t just think and plan either. Get started by actually taking action. When you’re planning your strategy for your goals, create a list of action items with deadlines. This way you can hold yourself accountable.
Consistency is Key
Once you’ve gotten started, you also need to remain consistent throughout the year. One of the biggest mistakes people make is giving up too early.
You’re not going to be successful immediately with your goals. And if you’re always completing your goals without much effort, your goals are too easy.
When you set meaningful and challenging goals, you need to be ready to put in the effort. This is especially true in the early months. You may not see much in terms of tangible results on your efforts.
This is especially true with very competitive aspects of digital marketing like online advertising and SEO. In areas like this you need to put in a lot of time and effort to outpace your competition.
It’s not all bad news though, if you are willing to put in the effort and not get discouraged. What happens when you continue to work hard to achieve your results is that your results compound over time.
When you do get to that inflection point, all of your early work finally pays off. If you quit before you reach that point, all of those efforts are lost forever. That is why it’s critical to keep working on your goals for as long as they might still pay off.
Say Yes or No More Often
Another huge hurdle to achieving your goals is not saying yes or no often enough. Many people are scared of change, so they always say no. Likewise, many other people are scared of disappointing others, so they always say yes.
The reality is the people who always say no never grow and maximize their business. Similarly, the people who always say yes can’t follow through with all of their commitments or do a subpar job because they are overextended.
Most people already know if they are in one of these two groups. If you are, be cognisant of how this affects your marketing goals in 2019. Try to avoid immediately jumping to what feels easiest and think about what response will help you achieve your goals.
Be Successful with Your Marketing Goals in 2019
Every business can have a successful year with their marketing goals in 2019. You just need to prepare your goals, plan early on, and stay consistent with your efforts.
Don’t always say yes or no. You may have to do what feels uncomfortable to push your business to the next level of success. Don’t do what feels easy, do what is right for achieving your marketing goals.
Also, be open to new digital marketing techniques. They are not as scary as they seem, and there are plenty of people willing to help. There are also countless free resources on the Internet.
Have you set your goals for 2019? Do you know how you’ll achieve success in marketing? If so, let us know in the comments. If not, let us know what holding you back. We’d love to hear from you either way. It would make our entire 2019 if you did.