Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it is here to stay and will only continue to grow. As a small business owner, Instagram Stories are a great way to showcase your business in a behind-the-scenes way and build personal connections with your customers.
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in St. Pete. These campaigns are successful because they help capture the brand that created them and the nature of the campaign.
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking advantage of all of the platform’s features when posting will help your business appear higher up on user’s news feeds and increase engagement.
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, it can help drive traffic to your website or online store, increase brand awareness, and even generate leads for your business. We have a few favorite social media accounts that we are always checking out because of how well they do social media.
A very popular use with hashtags is using day specific hashtags. For every day of the week, there are a bunch of popular hashtags that you can use. A lot of them feature themes so they are great if you are in a bind and need help with creating content to post.
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Also, customers and local business owners are able to find and connect with your business as well based off of these hashtags.