Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much better off hiring a professional to help you make your logo. This post is merely a guide of the logo-making process from start to finish. It should give you […]
If you’re like most businesses, you spend a lot of time telling your target audience what your business does or sells. You want the world to know that you have the best products or services. In fact, most of your marketing efforts focus on what you sell. That seems to be the most natural approach. […]
Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]
A logo is the imagery you think of when you think about a brand. By definition, it’s a combination of text and graphics that represent a business. But a logo does much more than that. In Logo Design Love, David Airey tells us that “people often choose products based on their perceived value rather than […]
Unless you’re fresh out of business school, chances are you don’t know the difference between a mission statement and a vision statement. Most people don’t. Even those of us with business degrees and careers in business slip up every now and then. It happens because mission and vision seem so intertwined in our head. It’s […]
In an earlier post, we talked about what businesses should do to define their unique selling proposition. The next step is to find out what your competitors are doing and how they’re doing it. Or we should say, conduct competitive analysis or competitor research. Entrepreneur defines competitive analysis as: “Identifying your competitors and evaluating their strategies to […]
Regardless of the industry you’re in or the size of your business, you have to tell your customers what makes you special. They want to know what sets you apart from your competitors. That special ingredient is your unique selling proposition or USP. Actually, you can have more than one special ingredient in your USP. […]
If you don’t have a solid logo for your brand in today’s competitive marketing world, then Houston, we have a problem. While some text and an image are technically considered a logo, it doesn’t mean that it’s a great logo. A logo is a visual representation that serves as the first impression of your brand […]