It is no secret that Amazon is an e-commerce powerhouse. It is estimated that more than 197 million people around the world visit Amazon each month. Thanks to this traffic, Amazon’s share of the US e-commerce market reached 49% in 2018, making it the number one e-commerce platform in the country. These numbers are hard […]
Black Friday is almost upon us! As a local business if you want to compete with Amazon you need to start preparing early. This is especially true for retail businesses, but really any business can take advantage of the shopping holiday. This also applies to B2B businesses. Over $108 billion were spent in November and […]
Anyone can create a business tomorrow that sells the same products and services as you, but they can’t replicate your branding just as easily. When done right, your logo, your slogan, and brand aesthetic are all proprietary to who you are. But branding isn’t just skin deep. It is also the customer service you provide […]
Your product or service isn’t for everyone. When it comes to identifying your customers, you may be thinking the more the merrier. I’ll promote my business to as many people as possible, and I am sure to get customers. If only creating promotions were that simple. Sending a message out to the world via social […]
If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly is a lot of buzz surrounding the idea of omnichannel. What does it mean and why is it important for a business trying to succeed with digital marketing? Omnichannel […]
Everyone has heard about the colossal failure of Fyre Festival. It was billed as a “luxury music festival.” It was held on a private island. It was promoted by prominent social media influencers. People paid over $10,000 to attend. The USA Today reported, based on narratives on Twitter, it was akin to the Lord of […]
Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]
Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]
There are a lot of marketing experts purportedly ready to help you with your digital marketing efforts. Many marketing experts can also help you beef up your marketing knowledge. How do you know which marketers are the most knowledgeable and able to help? There are a lot of interesting titles used by marketers and other […]