Don’t Waste Money on Digital Marketing!

Marketing is a crucial expense for all businesses, but you need to ensure you are not wasting money on marketing. This is doubly true for digital marketing where plenty of unscrupulous vendors can run your budget dry with useless endeavors and other unneeded expenses. One of the key aspects to prevent wasteful spending it to […]

How to Use Digital Marketing to Grow Your Business

Technology and industry standards are constantly changing. Business development and branding strategies have evolved from traditional marketing methods to search engines and social media. So what is digital marketing and how can you use it to get more customers though your door? Let’s begin by covering the definition of marketing. According to Webster’s Dictionary, marketing […]

What is Digital Marketing?

Digital marketing is a term that is often used very loosely. Broadly speaking, digital marketing can be any marketing that directly or indirectly involves digital technologies. More often it refers to marketing that takes unique advantage of advancing technologies and information systems. The most prevalent and notable being the Internet. It can also alternatively be […]

Hiring a Marketing Agency in St. Pete: Problems and Solutions

Let’s say you’re considering hiring a marketing agency. You’ve spent countless hours doing the research and you’ve narrowed your search down to five contenders that you feel align with your internal process and can help you build your business. You’ve met with each agency, asked them all the questions you can think of, but you […]

Every Small Business Needs a Budget

Budgeting may not be one of the more glamorous aspects of running your business, but it is a crucial element to running a successful business. By having a budget, you have a frame of reference to use as a guide throughout the period of time your budget covers. Your budget helps you have a solid […]

Why Your Small Business Needs a Plan

Do you think you need a formal business plan to start or grow your business? The answer is that it depends. The usefulness and necessity of writing a complex and formal business plan is a hotly debated topic among entrepreneurs. However, every business does need a plan of some sort. Even if that plan is […]

Why Your Small Business Needs a Goal

Let’s start with a hopefully obvious premise: anyone that wants to succeed needs a goal. This should be obvious, because the goal is just the desired result that defines the success of the entity in question. Put another way, you cannot succeed without a goal to succeed at. So, the success of a person, business, […]

Who is Your Target Market?

You have launched your business, created your product or service, and now it is time to sell. If you build it, they will come, right? Not exactly. If you do not promote your business, you will not attract consumers. But more importantly, you won’t attract the right consumers if you do not market your brand […]