Social Media Platform Tips for Small Businesses

Social media is an important tool for small business owners. Nearly everyone is on at least one social media platform, so it is very easy for businesses to connect with their target audience. However, not all social media platforms are created equally and it is important to know their key features before deciding to use […]

How To Effectively Use Hashtags

Hashtags are a powerful tool when it comes to social media marketing. They are a great way to search and find other users to interact with on social media. When used correctly, hashtags make it easier for people to find your posts and your profile. However, they are not meant to be abused and if […]

How to Create a Business Facebook Page

While most of us have a personal Facebook profile (timeline), many people have never created a business Facebook Page and/or do not know the difference between the two. Facebook Pages are not people. They cannot have friends. Instead, people with Facebook profiles (timelines) can Like (follow) Facebook Pages in order to regularly see their posts in […]

What is Twitter for?

Twitter can be a confusing and enigmatic site for a new user or business. The basic idea is to “follow” people or businesses who interest you and encourage others to “follow” you. As a local business, your best bet is to follow other local businesses and personalities and their followers. A certain percentage will reciprocate by […]