There are a variety of reasons why businesses are hesitant to create Pinterest accounts. Many believe that Pinterest isn’t the place to connect with their target market. Others believe that Pinterest is for wedding planning or DIY inspiration, and that’s it. These common misconceptions have prevented many from taking full advantage of the business features […]
As we know, Facebook ads have completely changed the advertising game. They make it easier for small and large businesses alike to reach their targeted audiences in innovative and effective ways. The possibilities are endless. Unless, of course, your ad account gets disabled. If this has happened to you, not to worry! You’re not alone. […]
When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic. An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]
Every industry has plenty of related hashtags that are perfect for social media posts. They are the perfect complement to your branded hashtags. That way you get exposure to the industry at large and raise awareness of your brand. It’s most efficient and effective to use hashtags that are the most relevant to your industry. […]
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential […]
If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business accounts. The outage started around noon Eastern time and lasted well into the evening hours. Most people experienced around five hours of outage, which is the longest Facebook and […]
Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important that you use hashtags correctly on each social media platform. Hashtags allow new users to find your posts and profile. They also can be used for branding purposes and […]
Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the existing followers, and drive long-term sales. Connecting with your audience doesn’t mean only focusing on the quantity of followers or likes, but rather meeting measurable goals, which can range […]
Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]
Small businesses rely heavily on building connections with their customers and the best way to do so is by making your brand appear more human. Creating a brand that feels personable can be achieved by sharing your customers’ experiences using your products or enjoying your services, but what if we told you that you don’t […]
Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it […]
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]