If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business accounts. The outage started around noon Eastern time and lasted well into the evening hours. Most people experienced around five hours of outage, which is the longest Facebook and […]
Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important that you use hashtags correctly on each social media platform. Hashtags allow new users to find your posts and profile. They also can be used for branding purposes and […]
Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the existing followers, and drive long-term sales. Connecting with your audience doesn’t mean only focusing on the quantity of followers or likes, but rather meeting measurable goals, which can range […]
Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]
Small businesses rely heavily on building connections with their customers and the best way to do so is by making your brand appear more human. Creating a brand that feels personable can be achieved by sharing your customers’ experiences using your products or enjoying your services, but what if we told you that you don’t […]
Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it […]
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking […]
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, […]
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Also, customers and local business owners are able to find and connect with your business as well based off of these hashtags.
Every business and brand needs to create a branded hashtag that you use for business posts, and that your customers can use when they are sharing your content. This will help differentiate your business from others in your industry, and allow for customers to find your profile. Branded hashtags are also great for running campaigns […]
Regardless of what industry your business is in there are many available hashtags that can be used to supplement your social media posts. It is important to only use relevant industry hashtags in your posts, and don’t use hashtags from other outside industries because they are not necessary.