How Much Does Content Marketing Cost?

Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]

Why Podcasting is Important and Powerful

Before you get worried, we’re not going to suggest you start your own podcast. Actually, we will, but only if you’re ready to embark on the journey. If you’re not we have several other great tips to capitalize on the podcast revolution. At Kapok Marketing, we have our own podcast entitled Kickin’ it with Kapok. […]

What is Content Marketing and Why is It Important?

It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]

How to Send a Press Release to a Journalist

The best known tactic to get media coverage for your business’ latest achievement or event is to write a press release. A good press release requires research, an attention catching headline and clear, concise writing, but that’s not all. It doesn’t matter how well written a press release is if it ends up in the […]

Protect Your Business from Copyright Infringement

When it is as easy as a click of a button to share content online, we tend to forget that copyright laws exist, but the potential of copyright infringement is very real and can greatly impact your small business. Copyright laws and regulations are especially confusing on social media because it is relatively new and […]

How to Get Killer Media Coverage: Tips from Bay News 9

Like many small businesses, we are always looking to gain media coverage for our brand and the brands we represent. Writing a press release and emailing a pitch to journalists may seem easy enough, but according to our friends from Bay News 9, your pitch can be improved by following a few additional guidelines.

How to Effectively Run an Email Marketing Campaign

Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]

How to Correctly Pitch a Press Release to Journalists

After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even […]

How To Write a Press Release Journalists Will Read

If you’re planning an event, launching a product, or introducing anything new to your consumers, you need to spread the word. Social media and online advertising will do just that, but you need something formal and detailed, known as a press release, that can be sent to prominent businesses and media groups. Although many people […]

Important Tips for Making Viral Videos

Within the last 30 days, the world witnessed Candace Payne (the Chewbacca Mom) become an Internet sensation because of a short video she recorded while trying on a Chewbacca mask she purchased at Kohl’s. In addition to Internet and TV exposure, the Chewbacca Mom also has earned almost $500,000 in gifts and scholarships for her […]

5 Must Have Tools for Online Marketing

  Online marketing, including social media, is a game of finding the ideal balance between quantity and quality. The goal is to have the most relevant content and reach as many people as possible while spending as little money as possible. Then, of course, tracking the results. All of that sounds great and dandy until it […]