Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems, if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]
With approximately 4.2 billion users, the Internet has become the most promising source for new customers. Don’t get us wrong. Having an online presence is important, and even more important is creating a great user experience to increase online sales. But a major function of your website should be to attract customers to your brick […]
There are 12 days left of 2018. That’s fewer than two weeks! If you’re like most business owners, you’re thinking about your goals for 2019. We had a feeling, so we did some research to make the process easier for you. We’re sharing all the homework assignment answers with you. To make things even easier, […]
Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]
Before you get worried, we’re not going to suggest you start your own podcast. Actually, we will, but only if you’re ready to embark on the journey. If you’re not we have several other great tips to capitalize on the podcast revolution. At Kapok Marketing, we have our own podcast entitled Kickin’ it with Kapok. […]
It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]
The best known tactic to get media coverage for your business’ latest achievement or event is to write a press release. A good press release requires research, an attention catching headline and clear, concise writing, but that’s not all. It doesn’t matter how well written a press release is if it ends up in the […]
When it is as easy as a click of a button to share content online, we tend to forget that copyright laws exist, but the potential of copyright infringement is very real and can greatly impact your small business. Copyright laws and regulations are especially confusing on social media because it is relatively new and […]
Like many small businesses, we are always looking to gain media coverage for our brand and the brands we represent. Writing a press release and emailing a pitch to journalists may seem easy enough, but according to our friends from Bay News 9, your pitch can be improved by following a few additional guidelines.
Email gives you access to a mass group of consumers quite literally at the touch of a button. Approximately 91% of consumers check their email daily, and it is proven to be one of the best ways to convert leads into customers by promoting products and services.
Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]
After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even […]