With all the hype surrounding SEO, and all the companies promising the world with their SEO packages, you would think it must be impossible to have too much SEO. However, if you were thinking that, you might just be wrong, and very wrong in a few weeks.
Google announced they will be penalizing sites for using too much SEO. That’s right, too much SEO might not just waste your time and money. Now, it might lower your rank in Google’s search results and thereby cost you prospective visitors, clients, and revenue.
As always, we recommend you focus on the SEO basics, and then devote your energy to building real content and real visitors. Real content can be anything your visitors actually want to see. Write natural content with the visitor in mind, sprinkling just a few keywords you think people might be searching for in Google. Avoid cluttering your content with excessive keywords that make the article less readable or a target for the new “over-optimization” penalty. It is far better to have a well-written article that ten people see and appreciate, and come back week after week, versus a horrible keyword-laden article seen by hundreds, all of whom immediately hit the back arrow.
Read more about honest SEO strategies in our previous posts: The SEO Decision for Local Business and The Future of SEO. You can also read more about the “over-optimization” penalty at Search Engine Land.