Why-Are-Customers-Always-Right

Why are Customers Always Right?

Gone are the days of mass-market advertising that appealed to homogenized tastes and offered few product choices. Companies now focus on the total customer experience. We not only want our customers/clients to be satisfied, but we also want them to be so satisfied that they always choose us over our competitors. This is when we […]

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5-Must-Have-Tools-for-Online-Marketing

5 Must Have Tools for Online Marketing

  Online marketing, including social media, is a game of finding the ideal balance between quantity and quality. The goal is to have the most relevant content and reach as many people as possible while spending as little money as possible. Then, of course, tracking the results. All of that sounds great and dandy until it […]

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What is Twitter for?

What is Twitter for?

Twitter can be a confusing and enigmatic site for a new user or business. The basic idea is to “follow” people or businesses who interest you and encourage others to “follow” you. As a local business, your best bet is to follow other local businesses and personalities and their followers. A certain percentage will reciprocate by […]

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