Social media is an important tool for small business owners. Nearly everyone is on at least one social media platform, so it is very easy for businesses to connect with their target audience. However, not all social media platforms are created equally and it is important to know their key features before deciding to use […]
Hashtags are a powerful tool when it comes to social media marketing. They are a great way to search and find other users to interact with on social media. When used correctly, hashtags make it easier for people to find your posts and your profile. However, they are not meant to be abused and if […]
Instagram is one of the most popular social media platforms that has an average of 700 million monthly active users. It is a great platform to post content about your business, products, services, and industry related news. To get the most out of Instagram, it is very important to know how to fully and properly […]
In its 27th year, Creative Loafing Tampa Bay’s Best of the Bay is officially open. Every year people nominate their favorite people, places, and things in people-decided categories. Voting will remain open through August 23rd, 2017 and all of the winners will be celebrated at the Best of the Bay 2017 party at St. Pete’s […]
FOR IMMEDIATE RELEASE: Saint Petersburg, FL – Kapok Marketing, a local marketing agency, has acquired ChopperExchange, the largest American V-twin motorcycle classifieds website in the United States. ChopperExchange generates sales leads for motorcycle dealerships and private sellers nationwide. The website harnesses the power of its massive motorcycle rider client base, social media presence with more […]
While most of us have a personal Facebook profile (timeline), many people have never created a business Facebook Page and/or do not know the difference between the two. Facebook Pages are not people. They cannot have friends. Instead, people with Facebook profiles (timelines) can Like (follow) Facebook Pages in order to regularly see their posts in […]
Within the last 30 days, the world witnessed Candace Payne (the Chewbacca Mom) become an Internet sensation because of a short video she recorded while trying on a Chewbacca mask she purchased at Kohl’s. In addition to Internet and TV exposure, the Chewbacca Mom also has earned almost $500,000 in gifts and scholarships for her […]
Most people think of eBay.com as a huge website where you can buy anything under the blue sky. In fact, according to Alexa.com, eBay is the 7th largest website in the United States. But even a powerhouse like eBay comes to a point when things start to crumble a bit. The current success of Amazon […]
If you want to truly understand your customers and be the absolute best in your industry, you need to track and keep track of as many data points, or pieces of information, within your business as possible. If you’re not, you really are losing out on information, customers, and worst of all, sales.
FOR IMMEDIATE RELEASE: Saint Petersburg, FL – Kapok Marketing (Kapok) has committed two Tampa Bay Lightning VIP Club Lexus Lounge tickets to the Gala Royale 2016 to help the Children’s Dream Fund. The dream-fulfilling Children’s Dream Fund helps children ages 3-18 with a life-threatening illness in West Central Florida experience their dream.
Gone are the days of mass-market advertising that appealed to homogenized tastes and offered few product choices. Companies now focus on the total customer experience. We not only want our customers/clients to be satisfied, but we also want them to be so satisfied that they always choose us over our competitors. This is when we […]
As human beings and perpetual competitors in the game of life, we are regularly faced with personal and professional challenges. A good chunk of those challenges are disputes and negotiations with other human beings. The struggle is to get what we want while keeping our image and reputation in tact.