Determined to get out of debt and make better financial decisions, Kyle Taylor created a personal blog in 2010 to record his progress towards paying off his student loans. He didn’t know it then, but his personal blog, The Penny Hoarder, would grow to be a million dollar business that offers financial tips to millions […]
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]
Like many small businesses, we are always looking to gain media coverage for our brand and the brands we represent. Writing a press release and emailing a pitch to journalists may seem easy enough, but according to our friends from Bay News 9, your pitch can be improved by following a few additional guidelines.
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking […]
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, […]
Email gives you access to a mass group of consumers quite literally at the touch of a button. Approximately 91% of consumers check their email daily, and it is proven to be one of the best ways to convert leads into customers by promoting products and services.
You have launched your business, created your product or service, and now it is time to sell. If you build it, they will come, right? Not exactly. If you do not promote your business, you will not attract consumers. But more importantly, you won’t attract the right consumers if you do not market your brand […]
Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]
After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even […]
If you’re planning an event, launching a product, or introducing anything new to your consumers, you need to spread the word. Social media and online advertising will do just that, but you need something formal and detailed, known as a press release, that can be sent to prominent businesses and media groups. Although many people […]
Every business and brand needs to create a branded hashtag that you use for business posts, and that your customers can use when they are sharing your content. This will help differentiate your business from others in your industry, and allow for customers to find your profile. Branded hashtags are also great for running campaigns […]
Social media is an important tool for small business owners. Nearly everyone is on at least one social media platform, so it is very easy for businesses to connect with their target audience. However, not all social media platforms are created equally and it is important to know their key features before deciding to use […]