Don't Waste Money on Digital Marketing!

Don’t Waste Money on Digital Marketing!

Marketing is a crucial expense for all businesses, but you need to ensure you are not wasting money on marketing. This is doubly true for digital marketing where plenty of unscrupulous vendors can run your budget dry with useless endeavors and other unneeded expenses. One of the key aspects to prevent wasteful spending it to […]

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How to Use Digital Marketing to Grow Your Business

Technology and industry standards are constantly changing. Business development and branding strategies have evolved from traditional marketing methods to search engines and social media. So what is digital marketing and how can you use it to get more customers though your door? Let’s begin by covering the definition of marketing. According to Webster’s Dictionary, marketing […]

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What is Digital Marketing?

Digital marketing is a term that is often used very loosely. Broadly speaking, digital marketing can be any marketing that directly or indirectly involves digital technologies. More often it refers to marketing that takes unique advantage of advancing technologies and information systems. The most prevalent and notable being the Internet. It can also alternatively be […]

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How Marketing is Often Misunderstood by Business Owners

Marketing is an often misunderstood field. This is true even among very skilled entrepreneurs who know exactly what marketing is. Let’s talk about some of the most common marketing misconceptions. Advertising is Marketing This is probably the biggest misconception because advertising has been the most widely known type of marketing over the years. Think about […]

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Every-Business-Needs-a-Budget

Every Small Business Needs a Budget

Budgeting may not be one of the more glamorous aspects of running your business, but it is a crucial element to running a successful business. By having a budget, you have a frame of reference to use as a guide throughout the period of time your budget covers. Your budget helps you have a solid […]

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Protect-Your-Business-from-Copyright-Infringement

Protect Your Business from Copyright Infringement

When it is as easy as a click of a button to share content online, we tend to forget that copyright laws exist, but the potential of copyright infringement is very real and can greatly impact your small business. Copyright laws and regulations are especially confusing on social media because it is relatively new and […]

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Why-Your-Small-Business-Needs-a-Plan

Why Your Small Business Needs a Plan

Do you think you need a formal business plan to start or grow your business? The answer is that it depends. The usefulness and necessity of writing a complex and formal business plan is a hotly debated topic among entrepreneurs. However, every business does need a plan of some sort. Even if that plan is […]

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