If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business accounts. The outage started around noon Eastern time and lasted well into the evening hours. Most people experienced around five hours of outage, which is the longest Facebook and […]
Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important that you use hashtags correctly on each social media platform. Hashtags allow new users to find your posts and profile. They also can be used for branding purposes and […]
Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the existing followers, and drive long-term sales. Connecting with your audience doesn’t mean only focusing on the quantity of followers or likes, but rather meeting measurable goals, which can range […]
Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]
Everyone has heard about the colossal failure of Fyre Festival. It was billed as a “luxury music festival.” It was held on a private island. It was promoted by prominent social media influencers. People paid over $10,000 to attend. The USA Today reported, based on narratives on Twitter, it was akin to the Lord of […]
Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
Deciding to make your own website is a big decision. There are clear pros and cons, and that makes it a pretty easy decision. The biggest reason people want to make their own website is to save money, because they think marketing is expensive. Saving money is a big deal for small businesses, and by […]
Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]
A Brief History St. Petersburg was founded in 1876 by Peter Demens (the name behind Demens Landing Park) and John C. Williams (the name behind Williams Park). The two built the once marsh land to become a town with heavy Mediterranean Revival influence in architecture and a flourishing fishing industry. In the 1920s, St. Petersburg […]
Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
Every website owner wants more relevant traffic on their website. For many, that leads them to look for ways to appear higher on Google in the search results. One of the best ways to accomplish this goal is to appear as a featured snippet. Appearing as the featured snippet, like all efforts to rank better […]