Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
Deciding to make your own website is a big decision. There are clear pros and cons, and that makes it a pretty easy decision. The biggest reason people want to make their own website is to save money, because they think marketing is expensive. Saving money is a big deal for small businesses, and by […]
Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]
A Brief History St. Petersburg was founded in 1876 by Peter Demens (the name behind Demens Landing Park) and John C. Williams (the name behind Williams Park). The two built the once marsh land to become a town with heavy Mediterranean Revival influence in architecture and a flourishing fishing industry. In the 1920s, St. Petersburg […]
Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
Every website owner wants more relevant traffic on their website. For many, that leads them to look for ways to appear higher on Google in the search results. One of the best ways to accomplish this goal is to appear as a featured snippet. Appearing as the featured snippet, like all efforts to rank better […]
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]
Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]
There are a lot of marketing experts purportedly ready to help you with your digital marketing efforts. Many marketing experts can also help you beef up your marketing knowledge. How do you know which marketers are the most knowledgeable and able to help? There are a lot of interesting titles used by marketers and other […]
First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much better off hiring a professional to help you make your logo. This post is merely a guide of the logo-making process from start to finish. It should give you […]
If you are an entrepreneur, you’ve likely seen ads from marketing gurus and ninjas. And not the gurus from ancient Indian traditions or the ninjas from feudal Japan. These marketers all portray themselves as gurus, ninjas or whatever other marketing expert buzz words they’ve come up with. So what’s wrong with the ever-expanding marketing guru […]