Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]
When getting a website for your business, you can quickly get confused by all of the different terminology used to describe designing a website. Responsive web design is one such concept you may have heard from some web designers. A website that is built using responsive web design is responsive, or reacts, to the device […]
Reputation matters. The credibility of your brand and business builds an essential trust factor between you and your customers so that they’ll be inclined to choose you over your competitors. Whether it’s selling designer shoes or providing a speedy oil-change, a growing business finds continued success by building a great reputation. But what about your […]
More and more people are using mobile devices to visit your website. Every device is slightly different in size. This makes having a responsive website for your business very important. What exactly is a responsive web design? Well, it basically means you design a website to display properly on most device shapes and sizes. This […]
When preparing to create a website for your local business, you want to follow the basic rules of the road or the so called best practices. Failing to do these things can really limit the power and usefulness of your website and thereby hurt your business. Keep in mind why your website exists, who you […]
Most business owners understand the importance of having a website that properly represents their business. When it comes to planning or designing your business’ website, you’re faced with two options: hiring a website designer or using a website builder. While it’s definitely possible to design your own website, the question is, should you? The answer […]
Black Friday will be here before you know it, and as a small business you need to start preparing early. This is especially true for retail businesses, but really any business can take advantage of the shopping holiday. This also applies to B2B businesses. Over $108 billion were spent in November and December of 2017 […]
When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]
Budgeting is a crucial aspect of running a small business. It may seem more fun to operate with a fly by the seat of your pants mentality. But that can get a business in trouble fast, especially when you’re just getting started or if cash is tight. Even when you have a budget, things can […]
It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]
Marketing is not a new concept. It’s actually a very old concept and way older than many people realize. You can find traces of marketing all the way back in ancient history. Many of these marketing lessons from history are surprisingly similar to concepts that many consider relatively recent ideas. Before we dive into ancient […]
By now, almost all business owners understand the importance of having a website. However, just because a business has a website, doesn’t mean it is useful to their business. When a person visits your site, it takes only seconds for them to form a lasting opinion. While there is no definite time frame as to […]