Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
Every website owner wants more relevant traffic on their website. For many, that leads them to look for ways to appear higher on Google in the search results. One of the best ways to accomplish this goal is to appear as a featured snippet. Appearing as the featured snippet, like all efforts to rank better […]
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]
Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]
There are a lot of marketing experts purportedly ready to help you with your digital marketing efforts. Many marketing experts can also help you beef up your marketing knowledge. How do you know which marketers are the most knowledgeable and able to help? There are a lot of interesting titles used by marketers and other […]
First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much better off hiring a professional to help you make your logo. This post is merely a guide of the logo-making process from start to finish. It should give you […]
If you are an entrepreneur, you’ve likely seen ads from marketing gurus and ninjas. And not the gurus from ancient Indian traditions or the ninjas from feudal Japan. These marketers all portray themselves as gurus, ninjas or whatever other marketing expert buzz words they’ve come up with. So what’s wrong with the ever-expanding marketing guru […]
If you’re like most businesses, you spend a lot of time telling your target audience what your business does or sells. You want the world to know that you have the best products or services. In fact, most of your marketing efforts focus on what you sell. That seems to be the most natural approach. […]
Incorrect information on the website of any small business will cost that business money. That is because potential customers rely heavily on businesses’ websites to learn about those businesses. If a business has outdated or otherwise inaccurate information on their website, it can lead to lost revenue in a variety of ways. For the same […]
Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]
A lot goes into creating the perfect website for a small business. One of the most overlooked problems is not what many people expect. It’s missing pieces of information. A lot of people know they need a great design that is functional and mobile friendly. What expert businesspeople and website designers often forget is information. […]