The Reality of Brand Perception

The Reality of Brand Perception

Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]

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Why Is Marketing So Expensive?

Why Is Marketing So Expensive?

Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]

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How to Make Your Own Logo

How to Make Your Own Logo

First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much better off hiring a professional to help you make your logo. This post is merely a guide of the logo-making process from start to finish. It should give you […]

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How Much Should a Logo Cost?

How Much Should a Logo Cost?

Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]

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