Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]
A lot goes into creating the perfect website for a small business. One of the most overlooked problems is not what many people expect. It’s missing pieces of information. A lot of people know they need a great design that is functional and mobile friendly. What expert businesspeople and website designers often forget is information. […]
With approximately 4.2 billion users, the Internet has become the most promising source for new customers. Don’t get us wrong. Having an online presence is important, and even more important is creating a great user experience to increase online sales. But a major function of your website should be to attract customers to your brick […]
As the New Year begins it’s a great time to reflect on how your business did in 2018. It’s also a perfect time to think about your goals for 2019. Do you have your goals set? Do you have a strategy and plan to achieve them? If you don’t have goals, you need to figure […]
A logo is the imagery you think of when you think about a brand. By definition, it’s a combination of text and graphics that represent a business. But a logo does much more than that. In Logo Design Love, David Airey tells us that “people often choose products based on their perceived value rather than […]
There are 12 days left of 2018. That’s fewer than two weeks! If you’re like most business owners, you’re thinking about your goals for 2019. We had a feeling, so we did some research to make the process easier for you. We’re sharing all the homework assignment answers with you. To make things even easier, […]
Some small business owners think they don’t need a website for their business. Many other business owners know having a website is important, but aren’t 100% sure why. We’re going to look at some of the biggest ways a business can benefit from their website. 1. Get Found By More People This one may seem […]
After numerous conversations with small business owners and entrepreneurs about what aspects of business fall under the marketing umbrella, we realized that it may be a good idea to explore what marketing really is. Let’s start with the basics. What exactly is marketing? Is it television commercials and radio ads? Is it glossy magazine ads? […]
If you haven’t done any holiday marketing for your small business, it’s not too late. It is true that some of the major shopping holidays like Black Friday and Small Business Saturday have already passed. However, there are still a few last minute things you can do before Christmas and New Year’s. Add a Holiday […]
Unless you’re fresh out of business school, chances are you don’t know the difference between a mission statement and a vision statement. Most people don’t. Even those of us with business degrees and careers in business slip up every now and then. It happens because mission and vision seem so intertwined in our head. It’s […]
Why Online Reviews Are Important for Small Businesses Many areas of digital marketing are important, but a few things stand out as absolutely critical. Reviews are one of these must-haves if you hope to succeed in any meaningful way with your online marketing. Encouraging good online reviews is probably second only to creating a website […]
In an earlier post, we talked about what businesses should do to define their unique selling proposition. The next step is to find out what your competitors are doing and how they’re doing it. Or we should say, conduct competitive analysis or competitor research. Entrepreneur defines competitive analysis as: “Identifying your competitors and evaluating their strategies to […]