Customer acquisition, order fulfillment, and customer support are the most important pillars of most businesses’ humble beginnings. Then, things start to take off, often faster than expected, and everyone scrambles just to get the orders out and keep things moving with too many delays. Things that were once important, such as customer support and relationship […]
Online marketing, including social media, is a game of finding the ideal balance between quantity and quality. The goal is to have the most relevant content and reach as many people as possible while spending as little money as possible. Then, of course, tracking the results. All of that sounds great and dandy until it […]
According to the Pew Research Center, 74% of Americans interact with their friends and brands on social networks. This statistic is at 89% for the 18-29 age group. Some of the most popular social networks are Facebook (1.4 billion users), LinkedIn (360 million users), Twitter (300 million users), Instagram (200 million users), and Pinterest (72 […]
FOR IMMEDIATE RELEASE: Saint Petersburg, FL – Kapok Marketing (Kapok) has launched as a new generation marketing firm aimed at bringing Social Media and Internet presence of Tampa Bay area small businesses to the next level. Kapok was founded by local experts in both IT and marketing fields, providing them a unique ability to assist […]
Twitter can be a confusing and enigmatic site for a new user or business. The basic idea is to “follow” people or businesses who interest you and encourage others to “follow” you. As a local business, your best bet is to follow other local businesses and personalities and their followers. A certain percentage will reciprocate by […]