Does Influencer Marketing Really Work?

Does Influencer Marketing Really Work?

When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic.  An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]

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Industry-Related-Hashtags-for-Your-Small-Business

Industry Related Hashtags For Your Small Business

Every industry has plenty of related hashtags that are perfect for social media posts. They are the perfect complement to your branded hashtags. That way you get exposure to the industry at large and raise awareness of your brand. It’s most efficient and effective to use hashtags that are the most relevant to your industry. […]

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How-to-Use-Local-and-Regional-Hashtags

How To Use Local and Regional Hashtags

Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential […]

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What is Omnichannel Marketing?

What is Omnichannel Marketing?

If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly is a lot of buzz surrounding the idea of omnichannel. What does it mean and why is it important for a business trying to succeed with digital marketing? Omnichannel […]

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