Don’t sweat it! Everyone goes through writer’s block, even us here at Kapok. But, is writer’s block even real? Some argue that writer’s block is simply a phenomenon that only exists inside your own head. Merriam-Webster’s definition of writer’s block is “a psychological inhibition preventing a writer from proceeding with a piece.” So, admittedly, […]
There are a variety of reasons why businesses are hesitant to create Pinterest accounts. Many believe that Pinterest isn’t the place to connect with their target market. Others believe that Pinterest is for wedding planning or DIY inspiration, and that’s it. These common misconceptions have prevented many from taking full advantage of the business features […]
As we know, Facebook ads have completely changed the advertising game. They make it easier for small and large businesses alike to reach their targeted audiences in innovative and effective ways. The possibilities are endless. Unless, of course, your ad account gets disabled. If this has happened to you, not to worry! You’re not alone. […]
It is no secret that Amazon is an e-commerce powerhouse. It is estimated that more than 197 million people around the world visit Amazon each month. Thanks to this traffic, Amazon’s share of the US e-commerce market reached 49% in 2018, making it the number one e-commerce platform in the country. These numbers are hard […]
When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic. An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]
Black Friday is almost upon us! As a local business if you want to compete with Amazon you need to start preparing early. This is especially true for retail businesses, but really any business can take advantage of the shopping holiday. This also applies to B2B businesses. Over $108 billion were spent in November and […]
Every industry has plenty of related hashtags that are perfect for social media posts. They are the perfect complement to your branded hashtags. That way you get exposure to the industry at large and raise awareness of your brand. It’s most efficient and effective to use hashtags that are the most relevant to your industry. […]
Blogging is popular. It’s a great content marketing strategy for lots of businesses. But it can be scary if you’re just getting started. It can also be frustrating when it doesn’t work how you expected. Let’s look at the top eight things we think every business needs to know about blogging. Some of them might […]
Anyone can create a business tomorrow that sells the same products and services as you, but they can’t replicate your branding just as easily. When done right, your logo, your slogan, and brand aesthetic are all proprietary to who you are. But branding isn’t just skin deep. It is also the customer service you provide […]
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential […]
Your product or service isn’t for everyone. When it comes to identifying your customers, you may be thinking the more the merrier. I’ll promote my business to as many people as possible, and I am sure to get customers. If only creating promotions were that simple. Sending a message out to the world via social […]
If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly is a lot of buzz surrounding the idea of omnichannel. What does it mean and why is it important for a business trying to succeed with digital marketing? Omnichannel […]