The sponsorship is an opportunity for Kapok Marketing to support the Rowdies and connect with fans and St. Pete locals in a meaningful way. The sponsorship includes exposure on broadcast-visible on-field LED signage, in-stadium name and logo recognition, customized promotions, and co-branded consumer contests such as ticket giveaways that will give interested fans a chance to attend 2018 season games.
Determined to get out of debt and make better financial decisions, Kyle Taylor created a personal blog in 2010 to record his progress towards paying off his student loans. He didn’t know it then, but his personal blog, The Penny Hoarder, would grow to be a million dollar business that offers financial tips to millions of online users in similar situations.
We recently had the opportunity to listen in on a Q&A between Taylor and co-owner of the HOTH Marc Hardgrove at SEO and content marketing conference HOTHCON 2018. We learned a lot about Taylor and The Penny Hoarder that inspired us to write this post.
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in St. Pete. These campaigns are successful because they help capture the brand that created them and the nature of the campaign.
Like many small businesses, we are always looking to gain media coverage for our brand and the brands we represent. Writing a press release and emailing a pitch to journalists may seem easy enough, but according to our friends from Bay News 9, your pitch can be improved by following a few additional guidelines.
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking advantage of all of the platform’s features when posting will help your business appear higher up on user’s news feeds and increase engagement.
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, it can help drive traffic to your website or online store, increase brand awareness, and even generate leads for your business. We have a few favorite social media accounts that we are always checking out because of how well they do social media.