You have launched your business, created your product or service, and now it is time to sell. If you build it, they will come, right? Not exactly. If you do not promote your business, you will not attract consumers. But more importantly, you won’t attract the right consumers if you do not market your brand strategically to a target market.
Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all six questions that we asked followed by a few of the answers from our followers.
After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even the best press releases can get glossed over if they aren’t pitched properly, so it is important that you follow these simple steps.
If you’re planning an event, launching a product, or introducing anything new to your consumers, you need to spread the word. Social media and online advertising will do just that, but you need something formal and detailed, known as a press release, that can be sent to prominent businesses and media groups.
Although many people struggle with press releases, they can be quite easy to write if you have the correct formula. The most difficult aspect of a press release is getting people to read it, but don’t worry. We can teach you how to write a press release that will attract attention.
A very popular use with hashtags is using day specific hashtags. For every day of the week, there are a bunch of popular hashtags that you can use. A lot of them feature themes so they are great if you are in a bind and need help with creating content to post.
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Also, customers and local business owners are able to find and connect with your business as well based off of these hashtags.