Small businesses rely heavily on building connections with their customers and the best way to do so is by making your brand appear more human. Creating a brand that feels personable can be achieved by sharing your customers’ experiences using your products or enjoying your services, but what if we told you that you don’t need to create this content yourself. Instead share user generated content, any source of content created by a third-party often times a customer. Sharing user generated content will help you build trust with your customers, while helping you save the time and money it would take to create similar social media content yourself. In addition, user generated content is authentic, genuine, and much more trusted than content created in house. You don’t need to be a large brand to have a wealth of user generated content, you just need to know how to find it or how to encourage others to create it.
Having a strong online presence is important for any small business. It is not enough to throw together some pretty fonts, colors, and graphics to create your website. A website needs to be designed in a way that is easy for your customers to navigate and is search engine friendly.
If you are wondering whether or not your small business should have a website, the answer is yes. Regardless of what industry you are in or whether or not you are a product or service based business, you need a website. You need to be where your customers are, which is on the internet. Before someone is going to make a purchase from your business, they are going to run a quick online search to see what they can find. Having a website that is built with design and functionality in mind will help differentiate your business from the competition.
Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it is here to stay and will only continue to grow. As a small business owner, Instagram Stories are a great way to showcase your business in a behind-the-scenes way and build personal connections with your customers.
The sponsorship is an opportunity for Kapok Marketing to support the Rowdies and connect with fans and St. Pete locals in a meaningful way. The sponsorship includes exposure on broadcast-visible on-field LED signage, in-stadium name and logo recognition, customized promotions, and co-branded consumer contests such as ticket giveaways that will give interested fans a chance to attend 2018 season games.
Determined to get out of debt and make better financial decisions, Kyle Taylor created a personal blog in 2010 to record his progress towards paying off his student loans. He didn’t know it then, but his personal blog, The Penny Hoarder, would grow to be a million dollar business that offers financial tips to millions of online users in similar situations.
We recently had the opportunity to listen in on a Q&A between Taylor and co-owner of the HOTH Marc Hardgrove at SEO and content marketing conference HOTHCON 2018. We learned a lot about Taylor and The Penny Hoarder that inspired us to write this post.