How Much Should a Logo Cost?

Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]

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Why Do I Need a Logo?

A logo is the imagery you think of when you think about a brand. By definition, it’s a combination of text and graphics that represent a business. But a logo does much more than that. In Logo Design Love, David Airey tells us that “people often choose products based on their perceived value rather than […]

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What is Marketing?

After numerous conversations with small business owners and entrepreneurs about what aspects of business fall under the marketing umbrella, we realized that it may be a good idea to explore what marketing really is. Let’s start with the basics. What exactly is marketing? Is it television commercials and radio ads? Is it glossy magazine ads? […]

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