If you had trouble accessing your Facebook or Instagram account yesterday afternoon, you weren’t alone. The panic was real for billions of users worldwide, including business accounts. The outage started around noon Eastern time and lasted well into the evening hours. Most people experienced around five hours of outage, which is the longest Facebook and […]
Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]
If you’re like most businesses, you spend a lot of time telling your target audience what your business does or sells. You want the world to know that you have the best products or services. In fact, most of your marketing efforts focus on what you sell. That seems to be the most natural approach. […]
There are 12 days left of 2018. That’s fewer than two weeks! If you’re like most business owners, you’re thinking about your goals for 2019. We had a feeling, so we did some research to make the process easier for you. We’re sharing all the homework assignment answers with you. To make things even easier, […]
Unless you’re fresh out of business school, chances are you don’t know the difference between a mission statement and a vision statement. Most people don’t. Even those of us with business degrees and careers in business slip up every now and then. It happens because mission and vision seem so intertwined in our head. It’s […]
In an earlier post, we talked about what businesses should do to define their unique selling proposition. The next step is to find out what your competitors are doing and how they’re doing it. Or we should say, conduct competitive analysis or competitor research. Entrepreneur defines competitive analysis as: “Identifying your competitors and evaluating their strategies to […]
Regardless of the industry you’re in or the size of your business, you have to tell your customers what makes you special. They want to know what sets you apart from your competitors. That special ingredient is your unique selling proposition or USP. Actually, you can have more than one special ingredient in your USP. […]
Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]
It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]
Marketing is an often misunderstood field. This is true even among very skilled entrepreneurs who know exactly what marketing is. Let’s talk about some of the most common marketing misconceptions. Advertising is Marketing This is probably the biggest misconception because advertising has been the most widely known type of marketing over the years. Think about […]
While most of us have a personal Facebook profile (timeline), many people have never created a business Facebook Page and/or do not know the difference between the two. Facebook Pages are not people. They cannot have friends. Instead, people with Facebook profiles (timelines) can Like (follow) Facebook Pages in order to regularly see their posts in […]
Within the last 30 days, the world witnessed Candace Payne (the Chewbacca Mom) become an Internet sensation because of a short video she recorded while trying on a Chewbacca mask she purchased at Kohl’s. In addition to Internet and TV exposure, the Chewbacca Mom also has earned almost $500,000 in gifts and scholarships for her […]
