Mirela is a marketing and management expert with extensive experience in online and traditional marketing, management, and strategic planning. She has an undergraduate degree in Management/Marketing and an MBA from the University of South Florida. She has a deep understanding of online customer acquisition techniques, including social media engagement, relationship management, and exceptional customer service. Most of Mirela’s approach to marketing and business strategy is based on two principles. First, all people have 99.5 percent of their DNA in common, and second everyone has the same goal in life – to survive. She believes that this 99.5 percent allows each business to connect with any potential client. The remaining 0.5 percent makes each person unique, and Mirela shows businesses how to use this to build long-lasting customer relationships.

Posts by Mirela:

How to Define Your Unique Selling Proposition (USP)

Regardless of the industry you’re in or the size of your business, you have to tell your customers what makes you special. They want to know what sets you apart from your competitors. That special ingredient is your unique selling proposition or USP. Actually, you can have more than one special ingredient in your USP. […]

How Much Does Content Marketing Cost?

Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]

What is Content Marketing and Why is It Important?

It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]

How to Create a Business Facebook Page

While most of us have a personal Facebook profile (timeline), many people have never created a business Facebook Page and/or do not know the difference between the two. Facebook Pages are not people. They cannot have friends. Instead, people with Facebook profiles (timelines) can Like (follow) Facebook Pages in order to regularly see their posts in […]

Important Tips for Making Viral Videos

Within the last 30 days, the world witnessed Candace Payne (the Chewbacca Mom) become an Internet sensation because of a short video she recorded while trying on a Chewbacca mask she purchased at Kohl’s. In addition to Internet and TV exposure, the Chewbacca Mom also has earned almost $500,000 in gifts and scholarships for her […]

Even eBay Has Identity Problems

Most people think of eBay.com as a huge website where you can buy anything under the blue sky. In fact, according to Alexa.com, eBay is the 7th largest website in the United States. But even a powerhouse like eBay comes to a point when things start to crumble a bit. The current success of Amazon […]

Why are Customers Always Right?

Gone are the days of mass market advertising that appealed to homogenized tastes and offered few product choices. Companies now focus on the total customer experience. We not only want our customers/clients to be satisfied, we want them to be so satisfied that they always choose us over our competitors. This is when we truly […]

10 Tips for Negotiating with Potential Clients

As human beings and perpetual competitors in the game of life, we are regularly faced with personal and professional challenges. A good chunk of those challenges are disputes and negotiations with other human beings. The struggle is to get what we want while keeping our image and reputation in tact.