Posts by Kapok:

Who is Your Target Market?

You have launched your business, created your product or service, and now it is time to sell. If you build it, they will come, right? Not exactly. If you do not promote your business, you will not attract consumers. But more importantly, you won’t attract the right consumers if you do not market your brand […]

How to Effectively Run an Email Marketing Campaign

Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]

How to Correctly Pitch a Press Release to Journalists

After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even […]

How To Write a Press Release Journalists Will Read

If you’re planning an event, launching a product, or introducing anything new to your consumers, you need to spread the word. Social media and online advertising will do just that, but you need something formal and detailed, known as a press release, that can be sent to prominent businesses and media groups. Although many people […]

How to Create Branded Hashtags

Every business and brand needs to create a branded hashtag that you use for business posts, and that your customers can use when they are sharing your content. This will help differentiate your business from others in your industry, and allow for customers to find your profile. Branded hashtags are also great for running campaigns […]

Social Media Platform Tips for Small Businesses

Social media is an important tool for small business owners. Nearly everyone is on at least one social media platform, so it is very easy for businesses to connect with their target audience. However, not all social media platforms are created equally and it is important to know their key features before deciding to use […]

How To Effectively Use Hashtags

Hashtags are a powerful tool when it comes to social media marketing. They are a great way to search and find other users to interact with on social media. When used correctly, hashtags make it easier for people to find your posts and your profile. However, they are not meant to be abused and if […]

Best of the Bay 2017: Around the Office Top Picks

In its 27th year, Creative Loafing Tampa Bay’s Best of the Bay is officially open. Every year people nominate their favorite people, places, and things in people-decided categories. Voting will remain open through August 23rd, 2017 and all of the winners will be celebrated at the Best of the Bay 2017 party at St. Pete’s […]

Local Marketing Agency Acquires the Largest American V-Twin Motorcycle Classifieds Website

FOR IMMEDIATE RELEASE: Saint Petersburg, FL – Kapok Marketing, a local marketing agency, has acquired ChopperExchange, the largest American V-twin motorcycle classifieds website in the United States. ChopperExchange generates sales leads for motorcycle dealerships and private sellers nationwide. The website harnesses the power of its massive motorcycle rider client base, social media presence with more […]

Kapok Marketing to Support Children’s Dream Fund

FOR IMMEDIATE RELEASE: Saint Petersburg, FL – Kapok Marketing (Kapok) has committed two Tampa Bay Lightning VIP Club Lexus Lounge tickets to the Gala Royale 2016 to help the Children’s Dream Fund. The dream-fulfilling Children’s Dream Fund helps children ages 3-18 with a life-threatening illness in West Central Florida experience their dream.