While most business owners and marketers have been approached by someone trying to sell them search engine optimization (SEO) services, there is still some confusion about what SEO is and how businesses should approach it. In most general terms, SEO is the process of how your website is organically ranked on the search engine results […]
Posts by Kapok:
Small businesses rely heavily on building connections with their customers and the best way to do so is by making your brand appear more human. Creating a brand that feels personable can be achieved by sharing your customers’ experiences using your products or enjoying your services, but what if we told you that you don’t […]
Having a strong online presence is important for any small business. It is not enough to throw together some pretty fonts, colors, and graphics to create your website. A website needs to be designed in a way that is easy for your customers to navigate and is search engine friendly.
If you are wondering whether or not your small business should have a website, the answer is yes. Regardless of what industry you are in or whether or not you are a product or service based business, you need a website. You need to be where your customers are, which is on the internet. Before […]
Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it […]
St. Petersburg, FL – Kapok Marketing has announced that it will be a local sponsor of the Tampa Bay Rowdies for their 2018 United Soccer League season. The sponsorship is an opportunity for Kapok Marketing to support the Rowdies and connect with fans and St. Pete locals in a meaningful way. The sponsorship includes exposure […]
Determined to get out of debt and make better financial decisions, Kyle Taylor created a personal blog in 2010 to record his progress towards paying off his student loans. He didn’t know it then, but his personal blog, The Penny Hoarder, would grow to be a million dollar business that offers financial tips to millions […]
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]
Like many small businesses, we are always looking to gain media coverage for our brand and the brands we represent. Writing a press release and emailing a pitch to journalists may seem easy enough, but according to our friends from Bay News 9, your pitch can be improved by following a few additional guidelines.
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking […]
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, […]
Email gives you access to a mass group of consumers quite literally at the touch of a button. Approximately 91% of consumers check their email daily, and it is proven to be one of the best ways to convert leads into customers by promoting products and services.