Posts by Kapok:

Why Your Small Business Needs a Website

If you are wondering whether or not your small business should have a website, the answer is yes. Regardless of what industry you are in or whether or not you are a product or service based business, you need a website. You need to be where your customers are, which is on the internet. Before […]

7 of the Best Local Hashtag Campaigns

  Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]

How to Create the Perfect Social Media Post

Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking […]

How to Effectively Run an Email Marketing Campaign

Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]

How to Create Branded Hashtags

Every business and brand needs to create a branded hashtag that you use for business posts, and that your customers can use when they are sharing your content. This will help differentiate your business from others in your industry, and allow for customers to find your profile. Branded hashtags are also great for running campaigns […]

Social Media Platform Tips for Small Businesses

Social media is an important tool for small business owners. Nearly everyone is on at least one social media platform, so it is very easy for businesses to connect with their target audience. However, not all social media platforms are created equally and it is important to know their key features before deciding to use […]

How To Effectively Use Hashtags

Hashtags are a powerful tool when it comes to social media marketing. They are a great way to search and find other users to interact with on social media. When used correctly, hashtags make it easier for people to find your posts and your profile. However, they are not meant to be abused and if […]