Posts by Kapok:

The Difference Between Brand Taglines and Slogans

Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]

How to Make Your Own Logo

First, let us clarify that if you don’t have the design or software skills necessary to do this on your own, you’re going to be much better off hiring a professional to help you make your logo. This post is merely a guide of the logo-making process from start to finish. It should give you […]

How Much Should a Logo Cost?

Just like any product that you pay for, the price and quality of a logo are closely related. There are situations where you can find high-quality logos for very low prices. And there are also situations where you end up overpaying for an underwhelming logo design. A logo should cost what it’s worth. Now, what […]

Why Do I Need a Logo?

A logo is the imagery you think of when you think about a brand. By definition, it’s a combination of text and graphics that represent a business. But a logo does much more than that. In Logo Design Love, David Airey tells us that “people often choose products based on their perceived value rather than […]

What is Marketing?

After numerous conversations with small business owners and entrepreneurs about what aspects of business fall under the marketing umbrella, we realized that it may be a good idea to explore what marketing really is. Let’s start with the basics. What exactly is marketing? Is it television commercials and radio ads? Is it glossy magazine ads? […]

The Most Important Characteristics of a Great Logo

If you don’t have a solid logo for your brand in today’s competitive marketing world, then Houston, we have a problem. While some text and an image are technically considered a logo, it doesn’t mean that it’s a great logo. A logo is a visual representation that serves as the first impression of your brand […]

What is Public Relations?

Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]

Top 4 Reasons Why Your Online Reputation Matters

Reputation matters. The credibility of your brand and business builds an essential trust factor between you and your customers so that they’ll be inclined to choose you over your competitors. Whether it’s selling designer shoes or providing a speedy oil-change, a growing business finds continued success by building a great reputation. But what about your […]

Should You Build Your Small Business Website?

Most business owners understand the importance of having a website that properly represents their business. When it comes to planning or designing your business’ website, you’re faced with two options: hiring a website designer or using a website builder. While it’s definitely possible to design your own website, the question is, should you? The answer […]

10 Question to Ask When Hiring a Marketing Agency

When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]