Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important that you use hashtags correctly on each social media platform. Hashtags allow new users to find your posts and profile. They also can be used for branding purposes and […]
Posts by Kapok:
Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]
If you are a small business owner you might be wondering if having a blog would be beneficial or not. The answer is yes. Having a blog is very beneficial for a small business for many different reasons. A blog is a great way to drive traffic to your business’s website, find new customers for […]
Having a strong online presence is important for any small business. It is not enough to throw together some pretty fonts, colors, and graphics to create your website. A website needs to be designed in a way that is easy for your customers to navigate and is search engine friendly.
If you are wondering whether or not your small business should have a website, the answer is yes. Regardless of what industry you are in or whether or not you are a product or service based business, you need a website. You need to be where your customers are, which is on the internet. Before […]
Instagram is one of the most popular social media platforms with over 300 million active daily users. One of the key features of Instagram is Stories, which allows users to post content that is shared for up to twenty-four hours. Instagram is constantly adding new features to Stories, so this is an indication that it […]
St. Petersburg, FL – Kapok Marketing has announced that it will be a local sponsor of the Tampa Bay Rowdies for their 2018 United Soccer League season. The sponsorship is an opportunity for Kapok Marketing to support the Rowdies and connect with fans and St. Pete locals in a meaningful way. The sponsorship includes exposure […]
Hashtag campaigns are a great way for your business or brand to increase awareness and gather user-generated content. By creating branded hashtags, your business is able to track when users are sharing content related to your business or campaign. There are several successful, local hashtag campaigns that were created by local businesses here in […]
Not all social media platforms are the same, so posting on social media is not the same across all platforms either. There are a few important steps that go into constructing the perfect social media post. These steps are important because they are allow you to maximize every aspect of the social media platform. Taking […]
When it comes to social media, there are a few local businesses who are doing it right and rocking the social media game. Social media is a powerful tool for any small business because it is cost-effective and allows for you to build relationships with your customers. If used in the way it was intended, […]
Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Also, customers and local business owners are able to find and connect with your business as well based off of these hashtags.