There are a variety of reasons why businesses are hesitant to create Pinterest accounts. Many believe that Pinterest isn’t the place to connect with their target market. Others believe that Pinterest is for wedding planning or DIY inspiration, and that’s it. These common misconceptions have prevented many from taking full advantage of the business features […]
It is no secret that Amazon is an e-commerce powerhouse. It is estimated that more than 197 million people around the world visit Amazon each month. Thanks to this traffic, Amazon’s share of the US e-commerce market reached 49% in 2018, making it the number one e-commerce platform in the country. These numbers are hard […]
When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic. An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]
Every industry has plenty of related hashtags that are perfect for social media posts. They are the perfect complement to your branded hashtags. That way you get exposure to the industry at large and raise awareness of your brand. It’s most efficient and effective to use hashtags that are the most relevant to your industry. […]
Anyone can create a business tomorrow that sells the same products and services as you, but they can’t replicate your branding just as easily. When done right, your logo, your slogan, and brand aesthetic are all proprietary to who you are. But branding isn’t just skin deep. It is also the customer service you provide […]
Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential […]
Your product or service isn’t for everyone. When it comes to identifying your customers, you may be thinking the more the merrier. I’ll promote my business to as many people as possible, and I am sure to get customers. If only creating promotions were that simple. Sending a message out to the world via social […]
Hashtags are a big part of social media marketing. They are a great tool to use on most social media platforms. That is why it’s important that you use hashtags correctly on each social media platform. Hashtags allow new users to find your posts and profile. They also can be used for branding purposes and […]
Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the existing followers, and drive long-term sales. Connecting with your audience doesn’t mean only focusing on the quantity of followers or likes, but rather meeting measurable goals, which can range […]
Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]
Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
A Brief History St. Petersburg was founded in 1876 by Peter Demens (the name behind Demens Landing Park) and John C. Williams (the name behind Williams Park). The two built the once marsh land to become a town with heavy Mediterranean Revival influence in architecture and a flourishing fishing industry. In the 1920s, St. Petersburg […]