If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly is a lot of buzz surrounding the idea of omnichannel. What does it mean and why is it important for a business trying to succeed with digital marketing? Omnichannel […]
There are plenty of reasons small businesses think they don’t need a website. Many of these reasons are appealing because they make it easier for the business to get started. Some may even have a kernel of truth. There is just one big problem. None of them are really true. It might be easier to […]
Everyone has heard about the colossal failure of Fyre Festival. It was billed as a “luxury music festival.” It was held on a private island. It was promoted by prominent social media influencers. People paid over $10,000 to attend. The USA Today reported, based on narratives on Twitter, it was akin to the Lord of […]
Deciding to make your own website is a big decision. There are clear pros and cons, and that makes it a pretty easy decision. The biggest reason people want to make their own website is to save money, because they think marketing is expensive. Saving money is a big deal for small businesses, and by […]
Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]
Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Every website owner wants more relevant traffic on their website. For many, that leads them to look for ways to appear higher on Google in the search results. One of the best ways to accomplish this goal is to appear as a featured snippet. Appearing as the featured snippet, like all efforts to rank better […]
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]
There are a lot of marketing experts purportedly ready to help you with your digital marketing efforts. Many marketing experts can also help you beef up your marketing knowledge. How do you know which marketers are the most knowledgeable and able to help? There are a lot of interesting titles used by marketers and other […]
If you are an entrepreneur, you’ve likely seen ads from marketing gurus and ninjas. And not the gurus from ancient Indian traditions or the ninjas from feudal Japan. These marketers all portray themselves as gurus, ninjas or whatever other marketing expert buzz words they’ve come up with. So what’s wrong with the ever-expanding marketing guru […]
Incorrect information on the website of any small business will cost that business money. That is because potential customers rely heavily on businesses’ websites to learn about those businesses. If a business has outdated or otherwise inaccurate information on their website, it can lead to lost revenue in a variety of ways. For the same […]
A lot goes into creating the perfect website for a small business. One of the most overlooked problems is not what many people expect. It’s missing pieces of information. A lot of people know they need a great design that is functional and mobile friendly. What expert businesspeople and website designers often forget is information. […]