Why Online Reviews Are Important for Small Businesses Many areas of digital marketing are important, but a few things stand out as absolutely critical. Reviews are one of these must-haves if you hope to succeed in any meaningful way with your online marketing. Encouraging good online reviews is probably second only to creating a website […]
The number one thing most business owners want to know about marketing is how to cut their costs. But this is the absolute wrong way to look at marketing! Marketing is not just an expense. It’s a driver of revenue. A better method is to consider the return on investment (ROI) of each marketing expense. […]
There are plenty of reasons small businesses think they don’t need a website. None of them are true. We’re going to explore some of the more popular reasons business owners think they don’t need a website. Most business owners actually know they need a website. They just don’t know how to do it. Or they […]
Do you want to decrease your marketing expenses? This sounds like a great idea in theory, and many business owners tell us they want to reduce their marketing costs. There are usually two huge problems in these situations. The first problem is that many of these businesses don’t even have a budget, let alone a […]
Before you get worried, we’re not going to suggest you start your own podcast. Actually, we will, but only if you’re ready to embark on the journey. If you’re not we have several other great tips to capitalize on the podcast revolution. At Kapok Marketing, we have our own podcast entitled Kickin’ it with Kapok. […]
It’s not enough to just have a website. This may be hard to digest if you just paid a lot of money for a new website design. However, creating an elegantly designed website is just the beginning of your digital marketing journey. To really see results online, you need to have a concrete content strategy […]
When getting a website for your business, you can quickly get confused by all of the different terminology used to describe designing a website. Responsive web design is one such concept you may have heard from some web designers. A website that is built using responsive web design is responsive, or reacts, to the device […]
More and more people are using mobile devices to visit your website. Every device is slightly different in size. This makes having a responsive website for your business very important. What exactly is a responsive web design? Well, it basically means you design a website to display properly on most device shapes and sizes. This […]
When preparing to create a website for your local business, you want to follow the basic rules of the road or the so called best practices. Failing to do these things can really limit the power and usefulness of your website and thereby hurt your business. Keep in mind why your website exists, who you […]
Black Friday will be here before you know it, and as a small business you need to start preparing early. This is especially true for retail businesses, but really any business can take advantage of the shopping holiday. This also applies to B2B businesses. Over $108 billion were spent in November and December of 2017 […]
Budgeting is a crucial aspect of running a small business. It may seem more fun to operate with a fly by the seat of your pants mentality. But that can get a business in trouble fast, especially when you’re just getting started or if cash is tight. Even when you have a budget, things can […]
Marketing is not a new concept. It’s actually a very old concept and way older than many people realize. You can find traces of marketing all the way back in ancient history. Many of these marketing lessons from history are surprisingly similar to concepts that many consider relatively recent ideas. Before we dive into ancient […]