Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems, if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]
Most business owners are going to hate this blog post. They are not going to like what they read. Hopefully, the title will keep those business owners away. Why is this blog post not for them? Because most people fear change. That includes business owners. Some business owners would read this post and know they […]
Every website owner wants more relevant traffic on their website. For many, that leads them to look for ways to appear higher on Google in the search results. One of the best ways to accomplish this goal is to appear as a featured snippet. Appearing as the featured snippet, like all efforts to rank better […]
Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]
There are a lot of marketing experts purportedly ready to help you with your digital marketing efforts. Many marketing experts can also help you beef up your marketing knowledge. How do you know which marketers are the most knowledgeable and able to help? There are a lot of interesting titles used by marketers and other […]
If you are an entrepreneur, you’ve likely seen ads from marketing gurus and ninjas. And not the gurus from ancient Indian traditions or the ninjas from feudal Japan. These marketers all portray themselves as gurus, ninjas, experts or whatever other buzz word they’ve come up with. So what’s wrong with the ever-expanding marketing guru world? […]
Incorrect information on the website of any small business will cost that business money. That is because potential customers rely heavily on businesses’ websites to learn about those businesses. If a business has outdated or otherwise inaccurate information on their website, it can lead to lost revenue in a variety of ways. For the same […]
A lot goes into creating the perfect website for a small business. One of the most overlooked problems is not what many people expect. It’s missing pieces of information. A lot of people know they need a great design that is functional and mobile friendly. What expert businesspeople and website designers often forget is information. […]
As the New Year begins it’s a great time to reflect on how your business did in 2018. It’s also a perfect time to think about your goals for 2019. Do you have your goals set? Do you have a strategy and plan to achieve them? If you don’t have goals, you need to figure […]
Some small business owners think they don’t need a website for their business. Many other business owners know having a website is important, but aren’t 100% sure why. We’re going to look at some of the biggest ways a business can benefit from their website. 1. Get Found By More People This one may seem […]
If you haven’t done any holiday marketing for your small business, it’s not too late. It is true that some of the major shopping holidays like Black Friday and Small Business Saturday have already passed. However, there are still a few last minute things you can do before Christmas and New Year’s. Add a Holiday […]
Why Online Reviews Are Important for Small Businesses Many areas of digital marketing are important, but a few things stand out as absolutely critical. Reviews are one of these must-haves if you hope to succeed in any meaningful way with your online marketing. Encouraging good online reviews is probably second only to creating a website […]