A recent Eckerd College graduate, Andrea joined our team as one of our Administrative & Marketing Assistants in October 2017. In addition to her passion for business and marketing, Andrea is one of the strongest writers on our team. She can write. She can write really, really well. We are actually nervous that this bio will not live up to her writing standards. Andrea is our go-to person for social media content, blog posts and client support. When she is not going hard at the office, Andrea likes to read, play sand volleyball, and spend time with her family and friends. She also likes to treat herself with a Snickers bar every now and then.

Posts by Andrea:

Does Influencer Marketing Really Work?

When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic.  An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]

Brand Voice: The Importance of Your Brand’s Personality

Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]

The Difference Between Brand Taglines and Slogans

Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]

What is Public Relations?

Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]

10 Question to Ask When Hiring a Marketing Agency

When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]

How to Send a Press Release to a Journalist

The best known tactic to get media coverage for your business’ latest achievement or event is to write a press release. A good press release requires research, an attention catching headline and clear, concise writing, but that’s not all. It doesn’t matter how well written a press release is if it ends up in the […]

Hiring a Marketing Agency in St. Pete: Problems and Solutions

Let’s say you’re considering hiring a marketing agency. You’ve spent countless hours doing the research and you’ve narrowed your search down to five contenders that you feel align with your internal process and can help you build your business. You’ve met with each agency, asked them all the questions you can think of, but you […]

Protect Your Business from Copyright Infringement

When it is as easy as a click of a button to share content online, we tend to forget that copyright laws exist, but the potential of copyright infringement is very real and can greatly impact your small business. Copyright laws and regulations are especially confusing on social media because it is relatively new and […]