It is no secret that Amazon is an e-commerce powerhouse. It is estimated that more than 197 million people around the world visit Amazon each month. Thanks to this traffic, Amazon’s share of the US e-commerce market reached 49% in 2018, making it the number one e-commerce platform in the country. These numbers are hard […]
When was the last time you purchased a product because someone you follow online uses it? The post may have seemed like a subtle recommendation, but it was most likely influencer marketing working its magic. An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, […]
Anyone can create a business tomorrow that sells the same products and services as you, but they can’t replicate your branding just as easily. When done right, your logo, your slogan, and brand aesthetic are all proprietary to who you are. But branding isn’t just skin deep. It is also the customer service you provide […]
Your product or service isn’t for everyone. When it comes to identifying your customers, you may be thinking the more the merrier. I’ll promote my business to as many people as possible, and I am sure to get customers. If only creating promotions were that simple. Sending a message out to the world via social […]
Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]
Brand recognition equals value. That is why companies spend millions of dollars on advertising to increase their brand awareness. It doesn’t matter what kind of company you own, you want your brand to be the one people remember. You may have a unique brand name and a great logo, but you also need something to […]
With approximately 4.2 billion users, the Internet has become the most promising source for new customers. Don’t get us wrong. Having an online presence is important, and even more important is creating a great user experience to increase online sales. But a major function of your website should be to attract customers to your brick […]
Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]
When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]
The best known tactic to get media coverage for your business’ latest achievement or event is to write a press release. A good press release requires research, an attention catching headline and clear, concise writing, but that’s not all. It doesn’t matter how well written a press release is if it ends up in the […]
Let’s say you’re considering hiring a marketing agency. You’ve spent countless hours doing the research and you’ve narrowed your search down to five contenders that you feel align with your internal process and can help you build your business. You’ve met with each agency, asked them all the questions you can think of, but you […]
When it is as easy as a click of a button to share content online, we tend to forget that copyright laws exist, but the potential of copyright infringement is very real and can greatly impact your small business. Copyright laws and regulations are especially confusing on social media because it is relatively new and […]