How Anyone Can Write a Great Blog Post

Does the idea of writing a blog post seem overwhelming? For many without any writing experience, it can seem almost impossible. It’s really not as difficult as it seems, if you follow a few simple steps. Plus, blogging is a great way to build yourself and your business up as an authority figure in your […]

St. Pete Murals: A New Wave of Creativity

A Brief History St. Petersburg was founded in 1876 by Peter Demens (the name behind Demens Landing Park) and John C. Williams (the name behind Williams Park). The two built the once marsh land to become a town with heavy Mediterranean Revival influence in architecture and a flourishing fishing industry. In the 1920s, St. Petersburg […]

The Reality of Brand Perception

Your brand is the sum of its values, public awareness, and people’s perception. As a business, you have a lot of control over what value(s) your brand offers. You can also control how people learn about those values. Public perception of your brand is not as straightforward. A lot of it is beyond your control. […]

Why Is Marketing So Expensive?

Marketing is expensive for one simple reason, because it’s at the core of making money for all businesses. This may seem counterintuitive to some, but marketing is not just an expense. It is what drives revenue for all of the most successful businesses. One of your business goals is hopefully to generate a certain amount […]