Top 8 Things You Need To Know About Blogging as a Business

Blogging is popular. It’s a great content marketing strategy for lots of businesses. But it can be scary if you’re just getting started. It can also be frustrating when it doesn’t work how you expected. Let’s look at the top eight things we think every business needs to know about blogging. Some of them might […]

How To Use Local and Regional Hashtags

Depending on your location, there are many popular hashtags relevant to your area and region. These hashtags are a great way to get more followers and engagement from people in your area. Local and regional hashtags also allow customers to find and connect with local businesses. Likewise, businesses can learn about their customers, find potential […]

What is Omnichannel Marketing?

If you listen to digital marketing gurus, you know that omnichannel marketing is critical to your success as a business. But is it really? There certainly is a lot of buzz surrounding the idea of omnichannel. What does it mean and why is it important for a business trying to succeed with digital marketing? Omnichannel […]

5 Tips for Running a Successful Social Media Marketing Campaign

Launching a successful social media marketing campaign takes research and strategic planning. The campaign can help you connect with new followers, build meaningful relationships with the existing followers, and drive long-term sales. Connecting with your audience doesn’t mean only focusing on the quantity of followers or likes, but rather meeting measurable goals, which can range […]

How To Use Days of the Week Hashtags

Certain days of the week are associated with certain tasks, ideas, and feelings. Saturday and Sunday many people are off from work. Those days can elicit feelings of joy and excitement. Monday is seen by some as gloomy. Others may see it as a fresh start. People may associate certain days with working out, being […]

What You Can Learn About Marketing from Fyre Festival

Everyone has heard about the colossal failure of Fyre Festival. It was billed as a “luxury music festival.” It was held on a private island. It was promoted by prominent social media influencers. People paid over $10,000 to attend. The USA Today reported, based on narratives on Twitter, it was akin to the Lord of […]

Brand Voice: The Importance of Your Brand’s Personality

Customers feel connected to brands they can relate to. A relatable brand isn’t perfect, it’s human. It makes mistakes, grows with age and has a personality of its own. Your brand’s personality shapes your brand message and builds relationships with your customers. A brand personality is a consistent set of human traits assigned to your […]