How Much Does Content Marketing Cost?

Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]

Why Podcasting is Important and Powerful

Before you get worried, we’re not going to suggest you start your own podcast. Actually, we will, but only if you’re ready to embark on the journey. If you’re not we have several other great tips to capitalize on the podcast revolution. At Kapok Marketing, we have our own podcast entitled Kickin’ it with Kapok. […]

What is Public Relations?

Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]

What is Responsive Web Design?

When getting a website for your business, you can quickly get confused by all of the different terminology used to describe designing a website. Responsive web design is one such concept you may have heard from some web designers. A website that is built using responsive web design is responsive, or reacts, to the device […]

Top 4 Reasons Why Your Online Reputation Matters

Reputation matters. The credibility of your brand and business builds an essential trust factor between you and your customers so that they’ll be inclined to choose you over your competitors. Whether it’s selling designer shoes or providing a speedy oil-change, a growing business finds continued success by building a great reputation. But what about your […]

Should You Build Your Small Business Website?

Most business owners understand the importance of having a website that properly represents their business. When it comes to planning or designing your business’ website, you’re faced with two options: hiring a website designer or using a website builder. While it’s definitely possible to design your own website, the question is, should you? The answer […]

10 Question to Ask When Hiring a Marketing Agency

When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]