It’s not enough to just have a website. This may be hard to digest if you just paid a lot of money for a new website design. However, creating an elegantly designed website is just the beginning of your digital marketing journey. To really see results online, you need to have a concrete content strategy […]
Every business has a brand identity they want to maintain. In 10 words or less, how would you describe your brand identity? Look at the list you’ve just created. Do you think your customer’s would agree that the list accurately describes your brand? That is where public relations (PR) comes into play. The goal of […]
When getting a website for your business, you can quickly get confused by all of the different terminology used to describe designing a website. Responsive web design is one such concept you may have heard from some web designers. A website that is built using responsive web design is responsive, or reacts, to the device […]
Reputation matters. The credibility of your brand and business builds an essential trust factor between you and your customers so that they’ll be inclined to choose you over your competitors. Whether it’s selling designer shoes or providing a speedy oil-change, a growing business finds continued success by building a great reputation. But what about your […]
More and more people are using mobile devices to visit your website. Every device is slightly different in size. This makes having a responsive website for your business very important. What exactly is a responsive web design? Well, it basically means you design a website to display properly on most device shapes and sizes. This […]
When preparing to create a website for your local business, you want to follow the basic rules of the road or the so called best practices. Failing to do these things can really limit the power and usefulness of your website and thereby hurt your business. Keep in mind why your website exists, who you […]
Most business owners understand the importance of having a website that properly represents their business. When it comes to planning or designing your business’ website, you’re faced with two options: hiring a website designer or using a website builder. While it’s definitely possible to design your own website, the question is, should you? The answer […]