10 Question to Ask When Hiring a Marketing Agency

When you meet with a marketing agency for the first time, you need to be prepared. You need to know what your budget is to determine what services you can afford. Equally as important is knowing what your marketing goals are. You can’t measure your success without something to strive towards. Finally, you need to […]

Top 7 Reasons Small Business Budgets Fail

Budgeting is a crucial aspect of running a small business. It may seem more fun to operate with a fly by the seat of your pants mentality. But that can get a business in trouble fast, especially when you’re just getting started or if cash is tight. Even when you have a budget, things can […]

What is Content Marketing and Why is It Important?

It’s almost 2019. Like most businesses, you’re probably thinking about and plotting how to do a better job marketing your business in the coming year. There has to be something that your competition is not doing well and that you can beat them at. You’re right. There is. Chances are that your competitors aren’t doing […]

How to Get a Website for Your Local Business

Absolutely every local business must have a website. There is really no excuse for a business to skip this step given the rise in popularity and importance of digital marketing. As mentioned in a previous post about digital marketing, you could be losing anywhere between a half and a third of potential customers by having […]

How to Send a Press Release to a Journalist

The best known tactic to get media coverage for your business’ latest achievement or event is to write a press release. A good press release requires research, an attention catching headline and clear, concise writing, but that’s not all. It doesn’t matter how well written a press release is if it ends up in the […]