Why Your Small Business Needs a Goal

Let’s start with a hopefully obvious premise: anyone that wants to succeed needs a goal. This should be obvious, because the goal is just the desired result that defines the success of the entity in question. Put another way, you cannot succeed without a goal to succeed at. So, the success of a person, business, […]

8 Tips for Optimizing Your Website’s SEO

While most business owners and marketers have been approached by someone trying to sell them search engine optimization (SEO) services, there is still some confusion about what SEO is and how businesses should approach it. In most general terms, SEO is the process of how your website is organically ranked on the search engine results […]

How to Share User Generated Content on Social Media

Small businesses rely heavily on building connections with their customers and the best way to do so is by making your brand appear more human. Creating a brand that feels personable can be achieved by sharing your customers’ experiences using your products or enjoying your services, but what if we told you that you don’t […]