Who is Your Target Market?

You have launched your business, created your product or service, and now it is time to sell. If you build it, they will come, right? Not exactly. If you do not promote your business, you will not attract consumers. But more importantly, you won’t attract the right consumers if you do not market your brand […]

How to Effectively Run an Email Marketing Campaign

Last week we had our very first Twitter chat and we talked about email marketing campaigns. We had six questions that we tweeted out throughout the hour, and our followers responded to these tweets with their answers. Our Twitter chat focused on the basics of email marketing; what works and what doesn’t. Below are all […]