Unless you’re fresh out of business school, chances are you don’t know the difference between a mission statement and a vision statement. Most people don’t. Even those of us with business degrees and careers in business slip up every now and then. It happens because mission and vision seem so intertwined in our head. It’s […]
Why Online Reviews Are Important for Small Businesses Many areas of digital marketing are important, but a few things stand out as absolutely critical. Reviews are one of these must-haves if you hope to succeed in any meaningful way with your online marketing. Encouraging good online reviews is probably second only to creating a website […]
In an earlier post, we talked about what businesses should do to define their unique selling proposition. The next step is to find out what your competitors are doing and how they’re doing it. Or we should say, conduct competitive analysis or competitor research. Entrepreneur defines competitive analysis as: “Identifying your competitors and evaluating their strategies to […]
The number one thing most business owners want to know about marketing is how to cut their costs. But this is the absolute wrong way to look at marketing! Marketing is not just an expense. It’s a driver of revenue. A better method is to consider the return on investment (ROI) of each marketing expense. […]
Regardless of the industry you’re in or the size of your business, you have to tell your customers what makes you special. They want to know what sets you apart from your competitors. That special ingredient is your unique selling proposition or USP. Actually, you can have more than one special ingredient in your USP. […]
There are plenty of reasons small businesses think they don’t need a website. None of them are true. We’re going to explore some of the more popular reasons business owners think they don’t need a website. Most business owners actually know they need a website. They just don’t know how to do it. Or they […]
If you don’t have a solid logo for your brand in today’s competitive marketing world, then Houston, we have a problem. While some text and an image are technically considered a logo, it doesn’t mean that it’s a great logo. A logo is a visual representation that serves as the first impression of your brand […]
Do you want to decrease your marketing expenses? This sounds like a great idea in theory, and many business owners tell us they want to reduce their marketing costs. There are usually two huge problems in these situations. The first problem is that many of these businesses don’t even have a budget, let alone a […]
Doesn’t it sometimes seem as if content marketing is the new SEO?! Everyone in the digital marketing world has content marketing on their mind. Everyone. It’s everywhere. Still, a lot of people don’t know a lot about it. Just like SEO. And good luck figuring out how much you should be spending on content marketing. […]
Before you get worried, we’re not going to suggest you start your own podcast. Actually, we will, but only if you’re ready to embark on the journey. If you’re not we have several other great tips to capitalize on the podcast revolution. At Kapok Marketing, we have our own podcast entitled Kickin’ it with Kapok. […]
Building a website for your local business may seem overwhelming once you realize the amount of time, money, and effort it actually takes. Although it’s an exciting endeavor, getting to the point where you can finally launch your website can be tough. Hiring a professional web developer with the necessary design and coding skills allows […]
It’s not enough to just have a website. This may be hard to digest if you just paid a lot of money for a new website design. However, creating an elegantly designed website is just the beginning of your digital marketing journey. To really see results online, you need to have a concrete content strategy […]