Why Do I Need a Logo?

A logo is the imagery you think of when you think about a brand. By definition, it’s a combination of text and graphics that represent a business. But a logo does much more than that. In Logo Design Love, David Airey tells us that “people often choose products based on their perceived value rather than […]

5 Digital Marketing Things You Must Do in 2019

There are 12 days left of 2018. That’s fewer than two weeks! If you’re like most business owners, you’re thinking about your goals for 2019. We had a feeling, so we did some research to make the process easier for you. We’re sharing all the homework assignment answers with you. To make things even easier, […]

What is Marketing?

After numerous conversations with small business owners and entrepreneurs about what aspects of business fall under the marketing umbrella, we realized that it may be a good idea to explore what marketing really is. Let’s start with the basics. What exactly is marketing? Is it television commercials and radio ads? Is it glossy magazine ads? […]

Why Online Reviews Are Important for Small Businesses

Why Online Reviews Are Important for Small Businesses Many areas of digital marketing are important, but a few things stand out as absolutely critical. Reviews are one of these must-haves if you hope to succeed in any meaningful way with your online marketing. Encouraging good online reviews is probably second only to creating a website […]

Top 5 Marketing Budget Tips for Small Businesses

The number one thing most business owners want to know about marketing is how to cut their costs. But this is the absolute wrong way to look at marketing! Marketing is not just an expense. It’s a driver of revenue. A better method is to consider the return on investment (ROI) of each marketing expense. […]

How to Define Your Unique Selling Proposition (USP)

Regardless of the industry you’re in or the size of your business, you have to tell your customers what makes you special. They want to know what sets you apart from your competitors. That special ingredient is your unique selling proposition or USP. Actually, you can have more than one special ingredient in your USP. […]

The Most Important Characteristics of a Great Logo

If you don’t have a solid logo for your brand in today’s competitive marketing world, then Houston, we have a problem. While some text and an image are technically considered a logo, it doesn’t mean that it’s a great logo. A logo is a visual representation that serves as the first impression of your brand […]