How to Correctly Pitch a Press Release to Journalists

After constructing a well written press release comes the hard part—pitching it to journalists who may be interested in covering your story. Press releases are formal announcements of company news used to inform local media groups. The goal of sending a press release is to get media coverage for your company’s event or launch. Even […]

How To Write a Press Release Journalists Will Read

If you’re planning an event, launching a product, or introducing anything new to your consumers, you need to spread the word. Social media and online advertising will do just that, but you need something formal and detailed, known as a press release, that can be sent to prominent businesses and media groups. Although many people […]

How to Create Branded Hashtags

Every business and brand needs to create a branded hashtag that you use for business posts, and that your customers can use when they are sharing your content. This will help differentiate your business from others in your industry, and allow for customers to find your profile. Branded hashtags are also great for running campaigns […]